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Licensed in the State of Utah, Registered with the IRS 2007 YOUR EMPATHETIC, COMPASSIONATE COPYWRITER/MARKETING CONSULTANT HOW CAN I HELP YOU? Why should you choose an empathetic, compassionate copywriter/marketing consultant to help you? Let's face it -- there are hundreds, if not thousands, of copywriters out there. All are capable of taking ideas, swiping ideas from other sites, and creating a markeing piece -- that greatly resembles everyone else's. If you want proof, just surf the internet, look at the mail in your mailbox at home or at work, and your email -- any sales material out there. My question to you is this -- is there anything there that stands out for you? Anything that really sets anything apart? Or does it all blend together, everything looking the same? You are unique and so is what you offer. Your target audience is unique too. You should not rely on "run of the mill" advertising to promote you and what you offer. So how do we identify that "uniqueness"? That's where I come in. I am an empathatic listener. You speak -- I listen. Your target audience speaks -- I listen. I hear what you are both saying. I paint the picture showing how what you offer is what your target audience is looking for. Written in their words. They know you are the solution -- they buy. Where do we begin? With YOU. Let's get together (866-903-8026 or email me llloyd@seagullmarketinggraphics.com) and talk about you -- your business and what you offer. Let's look at what you've done, what's worked and what hasn't. Let's look at where you are today and where you want to be tomorrow -- and what you're willing to do to get there. Yes, I wll need to see and handle what you are offering. I may see something special that you might not. I'll be looking at it with "fresh eyes", the same as your target audience. Where does this lead us? What I produce for you is profit-boosting: You need a marketing plan that fits you and your goals. And your budget. I work with businesses to reach their marketing needs. If you don't need it, we won't use it. If you do need it, we'll find an affordable way to do it. Let's face it. It isn't easy wanting your business to grow. Every time you hear of a great advertising method, it costs money -- money you may not have right now. But what if you could find someone who could help you develop the advertising you need and keep it within your budget, while helping you grow? Let's get together and talk about your marketing needs and develop a plan just for you. Once that plan is in place we can focus on your ad copy. My philosophy is that successful advertising comes down to two things -- identifying the right target audience and producing copy that audience can relate to. You can have the best sales copy in the world, but if sent to the wrong target audience, it doesn't matter. Like sending a dog lover's catalog to a cat lover. Identifying your target audience requires research. Not a guess. What you have to offer is too valuable to send it out on a hope and dream. Nope. You need to have an idea of who wants what you are offering and WHY. Once you have identified your target audience, then we develop the sales copy. Now we know who we are writing to. But -- do we really know them? Have we really gotten in their shoes and walked that mile? Do you know what's going on inside them? The very heart of my philosphy is summed up here: In their cluttered kitchens, In their messy laundry rooms, In line at the grocery store, In the dead of night, Your client learns their daily needs. Lying in bed at night, tossing and turning, unable to sleep, Your client confronts their daily needs. Is your advertising reaching your client where it counts? ----- on their terms. If not, you've already lost them. You've been there... facing a need that nothing seems to be able to resolve. You wonder if you are the only one in the world with this need. Doesn't anyone else understand what you are going through? At the same time, you search advertising to see if anyone is addressing that need. If someone else can help you where it counts -- speaking your language. Speaking to you. What would you do if you read a webpage, received a letter or found in the yellow pages an ad that spoke directly to you --- and those needs? That showed you the solution? Would you react ... quickly picking up the phone and calling? Or jumping in your car and heading for the store? Why? Because they spoke directly to you... not to someone else, but to you. You felt they understood you and what kept you up at night. They alone had the answer. Now.... what if your advertising could do that? What if your advertising spoke to your clients, addressing those needs that are keeping them up at night? IT CAN! RELATING TO YOUR IDEAL CLIENT "There's a lot of 'Sell' in a Puppy Dog's Tail" (Elmer Wheeler) When you relate to your prospect in a way they feel you truly understand them -- their needs and problems -- that you have the solution and that you really care... you have made them a loyal customer. To do this, you need to know what their real problem is -- that one thing that is keeping them up at night. |
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